A national manufacturer of ice cream, Edy's Grand Ice Cream, commissioned an ice cream flavorology study to determine how ice cream preferences relate to personality. The study, conducted by Dr. Alan R. Hirsch (M.D.) neurological director of the smell and taste treatment and research foundation in Chicago, revealed that distinct personalities correspond with ice cream flavors. According to the official taster for Edy's Grand Ice Cream, the flavorology research is fun "food for thought" to discuss around the dinner table. Before serving dessert, ask your family and friends to name their favorite ice cream flavor, then give them the scoop on their personality.